Why should corporate design be viewed as an investment?
It would be an honour if I would be the author of that answer but I’m not. Rennat Van Cauwenberge, General Manager/Managing Partner from Gramma in the article Corporate design instrument for change,...
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Why is design-aware executive extremely important for any organization?
Because this is the easiest way to infuse an organization with design. In Slovenia there are 14 corporations among top 500 in Central Europe, according to consulting house Deloitte, data from 2008....
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What are the laws of corporate design in developing corporate identity? How...
There are some proposals from different authors. It seems that the proposals depend from the point of view of the authors. If authors write from the perspective of corporate consultants, then they...
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A short introduction to the steps of the corporate identity audit
Corporate design is an instrument for transformation and, at the same time, a guarantee of continuing corporate recognition (Van Cauwenberge, 2008). And that could be developed only if the proper...
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About the book from Marty Neumeier: The Designful Company
The Designful Company: How to build a culture of nonstop innovation by Marty Neumeier My rating: 4 of 5 stars Very interesting author. I’m glad I run into this book. Mr. Neumeier writes from the...
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A small case study of New York based corporations on reporting systems
This case study includes corporations with its headquarters in New York. In the small sample there are corporations like: PEPSICO, Thomson Reuters, WPP, LVMH and others. It was interesting that in many...
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